About Us


Biking Ethiopia is a Danish business partnership between Steve Olson and Joakim Larsen. Biking Ethiopia is registered under Visit Ethiopia DK, owned by Joakim Larsen.

Steve Olson - BikingEthiopia.com

Steve Olson - is our bike team manager.


Steve is from the San Francisco Bay Area. Educated at the University of California at Santa Barbara and the University of Newcastle Upon Tyne, respectively, he has a professional background in Project Management and Sports Administration.


As a road cyclist, he has concentrated on the gran fondo and cyclosportive disciplines, taking part in more than 100 events in Europe and North America, as well as the occasional criterium race. He is also fanatical about good coffee.


Find him on LinkedIn

Joakim Larsen - BikingEthiopia.com

Joakim Larsen - is our logistics manager.


Joakim is from Copenhagen, Denmark. He is Ethiopia expert with background in supply chain management and more than 20 years in tourism logistics and service management.


He har travelled all over Ethiopia, mostly alone and by motorcycle. He has a well-established professional network there, speaks the language, possesses a broad understanding of the people and culture and has well-founded knowledge about the roads we follow and the places we visit.


Find him on LinkedIn

Our local partner is tour operator Adimasu Tours. He runs a well-estabilished tour operation and provides us with hotel reservations, service cars, drivers and permits.

Biking Ethiopia



Registered under


Visit Ethiopia DK

TIN / CVR no. 23931014




Tagensvej 17, 5.tv.

2200 Copenhagen N




© Copyright 2017. All Rights Reserved


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